Social Media Optimization (SMO) is a way of increasing the traffic to a website by promotion through social media and social networking sites such as Facebook, LinkedIn, twitter, Google+, YouTube and many more. SMO helps in creating awareness among people about a particular brand, product, company or event. This can be achieved through various social activities such as posting status updates, blogging, sharing photos and videos, RSS Feeds, taking part in group discussions, etc.
Basically, SMO is almost same as SEO since it aims at creating awareness as well as traffic for a specific website. Besides, SMO helps in the optimization of a website along with its contents by continuous sharing over various social networking sites and other social media.
SMO is gaining wide acceptance and popularity at a faster rate since it has prove to be effective in increasing the ranks of websites in search engine results by the help of references given by users in social networking sites such as Twitter, Facebook and Google+.
SMO is also assumed to be a type of viral marketing since a varied range of products, services and brands are efficiently being made famous by the help of various social networking as well as video or photo sharing websites. Moreover, SMO has successfully spread its branches from simply branding or marketing to recruitments, development of products and services, customer satisfaction and improving customer relations, etc. Furthermore, SMO can also be useful in promoting a group of related sites, thereby opening doors for a cordial business to customer relationship which will efficiently help in leveraging a business to greater heights!