What is Social Media Optimization (SMO)?

Social Media Optimization (SMO) is a way of increasing the traffic to a website by promotion through social media and social networking sites such as Facebook, LinkedIn, twitter, Google+, YouTube and many more. smo-social-media-optimizationSMO helps in creating awareness among people about a particular brand, product, company or event. This can be achieved through various social activities such as posting status updates, blogging, sharing photos and videos, RSS Feeds, taking part in group discussions, etc.

Why SMO?

Basically, SMO is almost same as SEO since it aims at creating awareness as well as traffic for a specific website. Besides, SMO helps in the optimization of a website along with its contents by continuous sharing over various social networking sites and other social media.social_media_optimization (1)

SMO is gaining wide acceptance and popularity at a faster rate since it has prove to be effective in increasing the ranks of websites in search engine results by the help of references given by users in social networking sites such as Twitter, Facebook and Google+.

SMO is also assumed to be a type of viral marketing since a varied range of products, services and brands are efficiently being made famous by the help of various social networking as well as video or photo sharing websites. Moreover, SMO has successfully spread its branches from simply branding or marketing to recruitments, development of products and services, customer satisfaction and improving customer relations, etc. Furthermore, SMO can also be useful in promoting a group of related sites, thereby opening doors for a cordial business to customer relationship which will efficiently help in leveraging a business to greater heights!


Swasti Pujari
Swasti Pujari

Swasti Pujari is a versatile Engineer, blogger, content writer, and Social Media Enthusiast. With a passion for technology and creativity, she has devoted her career to solving engineering challenges and crafting engaging content. Her online presence is a strategic platform for connecting with people and sharing insights. Swasti's unique blend of technical expertise and creative expression has made her a key figure in her field. Her mantra for success is continuous learning and happiness in her work, reflecting her innovative approach to both engineering and writing.

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